Intake · running
01 · Systems
Internal systems
Intake, quoting, scheduling, follow-up, reporting, reconciliation. The jobs your team currently does by hand between the real work.
Antilog · AI-run operations
Marketing, operations and sales, run by AI built around your business.
We find the work in your business that AI should already be doing, then build the custom systems that do it. Owned by you, live in weeks, and growth that does not need more headcount.
23 agents running right now
| Manual workflow | Hours / week | Cost / year | Decision |
|---|---|---|---|
| Quote drafting | 6 hrs | $13,800 | ✓ Build first |
| Monday reporting | 4 hrs | $9,200 | |
| Inbox triage | 5 hrs | $11,500 | |
| Invoice chasing | 3 hrs | $6,900 | |
| Four workflows, costed | 18 hrs | $41,400 | Illustrative |
Building for
- SunstakSolar & battery · Canberra
- MiddowProperty · Melbourne
Two live · taking a third
Where the hours go
Not one of these takes long. All of them together do.
Each one only takes a minute on its own, so nobody stops to fix it. This is what they add up to before anyone notices.
- 01
A quote that sits for two days because only one person knows how to write it.
- 02
The same question, answered by email, most days of the week.
- 03
Monday morning spent assembling numbers that already exist somewhere else.
- 04
A spreadsheet copied out of one system and typed into another, by hand.
- 05
A booking taken over the phone, then entered into the calendar a second time.
- 06
A new lead left sitting in an inbox until someone finds a free hour.
The audit puts a dollar figure and an hour count on every line above.
Book a free audit
What it's costing you
Here's the rough number. The audit gives you the real one.
Three sliders, your own numbers. This is the same arithmetic the audit runs on — done here, before you talk to anyone.
What we build
Three things, and they feed each other.
Most shops sell you agents and leave the front of the business alone. The leads still arrive by accident and the site still cannot answer a question. We build the whole loop.
✓ Sorted before you saw it
Qualified · booked · in the CRM
02 · Website
The website
Built to qualify, answer and book, not to sit there. It is wired into the systems above, so an enquiry arrives already sorted.
Campaign 04 · sent 06:00
Report attached. Three replies.
03 · Marketing
Marketing automation
Campaigns, sequences and content that run on a schedule and report on themselves. Demand that does not depend on you remembering.
AI marketing
Agents built for your business, running your marketing.
Not a template and not another subscription. We build the agents around how you sell — your channels, your CRM, your tone — and deploy them inside your own accounts. Every Monday the summary below arrives already compiled. Nobody on your team made it.
Built for one business, not bought off a shelf
- Lead intake agent
Reads every enquiry, scores it, books the call.
✓ Deployed · week 2Custom build - Ad spend agent
Moves budget to what converts and pauses what does not.
✓ Deployed · week 3Custom build - Follow-up agent
Chases quiet leads in your tone until they answer.
✓ Deployed · week 3Custom build - Reporting agent
Compiles Monday's summary from every channel.
✓ Deployed · week 4Custom build
Every Monday · compiled by the reporting agent
Leads this week
128
+18% vs last weekCost per lead
$42
−12% vs last weekBooked calls
31
+6 this weekPipeline added
$184k
+22% vs last weekLeads by weekThis quarterLast quarter
Leads by channelShare
- Google Ads41%
- Meta27%
- Organic15%
- Email11%
- Referral6%
CampaignsThis week
| Campaign | Channel | Spend | Leads | Cost / lead | Status |
|---|---|---|---|---|---|
| Spring service offer | $2,400 | 46 | $52 | Running | |
| Battery rebate explainer | Meta | $1,150 | 31 | $37 | Running |
| Past-customer re-engage | $0 | 22 | $0 | Sent | |
| Local search pages | Organic | $0 | 19 | $0 | Growing |
Agent activityLast 48 hours
- 06:00Reporting agent compiled this summary and sent it to two inboxes.
- 05:40Ad spend agent paused Winter promo: cost per lead over target for three days.
- Mon 09:12Follow-up agent chased 14 quiet leads. Three replied.
- Sun 18:00Content agent published two posts and scheduled three.
What you already run
Works with your stack. Replaces it where it should.
Every tool below can be wired into the systems we build, reading and writing to it. Where one is costing you more than it gives back, we build the custom software that takes its place.
Reading and writing · 30 tools
Wired into the systems we build · read and write- Xero
- MYOB
- QuickBooks
- HubSpot
- Gmail
- Google Sheets
- Google Docs
- Google Drive
- Google Calendar
- Stripe
- Shopify
- Notion
- Calendly
- Zapier
- Make
- Airtable
- Figma
- MailChimp
- Trello
- Asana
- ClickUp
- Meta
- Google Ads
- YouTube
- WordPress
- Webflow
- Intercom
- Anthropic
- Xero
- MYOB
- QuickBooks
- HubSpot
- Gmail
- Google Sheets
- Google Docs
- Google Drive
- Google Calendar
- Stripe
- Shopify
- Notion
- Calendly
- Zapier
- Make
- Airtable
- Figma
- MailChimp
- Trello
- Asana
- ClickUp
- Meta
- Google Ads
- YouTube
- WordPress
- Webflow
- Intercom
- Anthropic
…and every other tool you already pay for
The work so far
Two builds, and what came out of them.
Antilog is new and this is all of it. There is no wall of logos, because there are two clients. What there is instead is the detail of what was built, which is the part you can actually check.
Solar & battery · Canberra
Sunstak
A full website rebuild and the migration off the site they had. Thirty-three pages, and every URL the old site had ever published still resolves — the build refuses to deploy if one of them would 404, if a page loses its alt text, or if a form ships pointing at nothing that can send.
The brief
Rebuild the site and move it without losing a single ranking.
- 33 pages, rebuilt
- Every legacy URL still resolves
- A build that fails rather than ship broken
The gate written for this engagement is the one this site is built behind.
Property · Melbourne
Middow
An internal operations platform, built module by module. The first one replaced their booking tool with something that knows Melbourne driving times, clusters inspections into runs that are actually drivable, and says so when it cannot — rather than quietly booking an impossible day.
The brief
Replace the booking tool with one that knows the roads.
- Travel-time-aware booking
- Runs clustered, not just slotted
- Fails loudly, never silently
Middow is a related business. Said here rather than found out later.
The numbers
Small on purpose. Checkable on purpose.
Every figure below is either read off this page or is the offer itself. When there is audit data across enough engagements, the medians come back.
3
Weeks to first system live
The offer's own promise
30
Agents on the roster
Read off the roster above
1
People on the payroll
The whole thesis
$0
Cost of the audit
Free, and yours to keep
Source: this page, and the offer
Book a free auditWhy hiring stops working
Two ways to grow. Only one of them keeps going.
Add people
Each hire buys you one person's worth of output and one more thing to manage. Do it long enough and the line flattens out.
Add systems
Each system you build keeps working after you build it, stacks on the last one, and costs nothing to run a second time. That line bends up.
Output over time
1×Return on a hire, per hire
∞Times a built system runs
The second curve has a name in mathematics. It is called an antilogarithm. We named the company after it.
How they work together
One human, thirty agents, one job passing between them.
Work does not sit in an inbox here. It moves: from the human who takes the call to the agent that files it, the one that quotes it, the one that chases it, the one that books it, and the one that counts it on Monday. Every hand-off is written to the same memory.
7 of 30 agents, and the one human
Imanuel, Founder: Takes the call. Priya, Intake agent: Read and filed. Tom, Quoting agent: Priced from the record. Sione, Follow-up agent: Two nudges, one reply. Yasmin, Contracts agent: Sent, signed, tracked. Bec, Scheduling agent: In the calendar. Malia, Reporting agent: Counted before anyone asked. Omar, Monitoring agent: Watched, nothing to escalate.
The team
One human. Everyone else is an agent.
This is the actual Antilog org chart. Every role below is a system that was built once and has been running since. It is also the proof of the pitch, because it is exactly what we come and build inside your business.
Human1 of 1
Imanuel Rocca
Founder. Takes the calls, runs the audit, decides what gets built. Does none of the work below, which is the entire point.
- Agents managed
- 30
- Direct reports
- 0
- Payroll added
- $0
Agents · live status12 of 30 shown
- PriyaIntake agent
Reads inbound email and attachments, pulls out the job and files it.
- TomQuoting agent
Drafts and prices the proposal from the intake record.
- SioneFollow-up agent
Chases quiet leads on a schedule until they answer or close.
- BecScheduling agent
Books, confirms and reshuffles the week when something moves.
- MaliaReporting agent
Compiles the Monday numbers before anyone asks for them.
- ArohaContent agent
Writes and ships site copy and campaign sequences.
- MarcoReconciliation agent
Matches invoices to payments and flags what does not.
- WenSupport agent
Answers the questions that get asked forty times a month.
- AmritResearch agent
Profiles every inbound company before the first call.
- KirraDispatch agent
Assigns work to the right person and tracks it to done.
- NellHandover agent
Writes the documentation the day a build goes live.
- OmarMonitoring agent
Watches every other agent and escalates a failure to a human.
18 more on the roster
- Enrichment
- Transcription
- Contracts
- Onboarding
- Debtors
- Reviews
- Social
- Search
- Ad spend
- Churn watch
- Knowledge base
- Quality check
- Inbox triage
- Forecasting
- Inventory
- Compliance
- Payroll prep
- Newsletter
The part nobody sells you
One memory, and every agent reads from it.
Most shops sell you automations one at a time, and each one starts from nothing. Ours write to the same place and read from it before they act, which is the difference between thirty tools and one operation.
It is a plain file per project, not a black box. You can open it, read it, and correct it — and the correction is live for every agent the next time one runs.
Shared state · read and write
- 01
Nothing asked twice
A client answers a question once. The next agent that needs it reads it rather than emailing.
- 02
One version of a price
What was quoted is what the follow-up chases and what the invoice matches.
- 03
Context survives people
The person who ran the job leaving does not take the reasoning with them.
- 04
Corrections stick
Tell it once that a rule is wrong, and every agent downstream is working from the fix.
- 05
It compounds
Month six is better than month one because the store is deeper, not because anyone tuned it.
Why the work holds
The build refuses to ship broken work.
Twenty-nine checks run every time the site is built. Any one of them failing stops the deploy. Every rule exists because something went wrong once, and the reason is written above the rule in the code.
What it deliberately does not check is whether a claim is true. That is yours — you hold the facts and the risk. Everything above is a fact about the built file.
Last build · this site
- redirectspass
- lead endpointpass
- stale figurespass
- markup + crawlerpass
- voice + weightpass
2 pages · 0 findings
- 01
Nothing that loses a ranking
Every URL the old site published still resolves. A redirect never points at a 404, never at itself, never through a chain.
- 02
Nothing that drops a lead
Every form has somewhere real to post, and the build proves it can actually send before it will deploy.
- 03
Nothing unfinished
Nothing half-written, no filler text left behind, and no figure baked into a page that will be wrong by next week.
- 04
Nothing wrong to a reader
One heading per page, alt text on every image, a robots tag that says what somebody actually decided.
- 05
Nothing off-voice
Banned words, and sentence-length thresholds measured against your own writing rather than anyone's preference.
How it goes
Three weeks, and you own it.
No retainer before there is something running. The audit is free and you keep the document either way, including the costings, whether or not you build with us.
- Week 0The auditForty-five minutes on a call. We walk your operation end to end and write down every place a person is doing work a system should do.Costed document
- Week 1The mapEach workflow priced in dollars and hours, ranked by what it costs you now and what it takes to fix. You approve the first one.Fixed-price scope
- Weeks 2–3First system liveWe build, test against your real data, and put it into production with monitoring on it. You see it working before you pay for the next one.Running in production
- OngoingThe next oneOne system at a time, in priority order, with the site and the campaigns wired in as we go. Documented and handed over at every step.Owned by you
What you keep
Four things, and all four are yours.
Four things end up in your hands — the document, the system, the runbook, and the person trained to run it. Not one of them needs us to keep working, which is the only test of ownership that means anything.
The audit
Every manual workflow, costed in hours and dollars, with the fix ranked by what it returns. It arrives as a document you can hand to anyone, including someone who is not us.
PDF + spreadsheet
The system
Runs on accounts, logins and API keys created under your business, not ours. If we disappeared tomorrow, it keeps running exactly as it does today.
Under your own billing
The runbook
What it does, how the pieces connect, and the first three things to check when it breaks. Written for whoever is on call at 9am, not for us.
Markdown in your repo
The operator
One person on your team, not ours, walked through every workflow until they can run it solo. Small fixes and daily troubleshooting are theirs from week one.
Screen recordings + a checklist
Imanuel Rocca
Founder · Southport, QLD
Every call, every audit and every decision about what gets built. There is nobody to be handed off to, which is the point.
Who you are talking to
An operator who got tired of the admin.
I ran a business before I built systems for them. I have done the quoting at nine at night, chased the same invoice three times, and rebuilt a spreadsheet somebody broke. That is the work I now take out of other people's businesses, and it is why the audit asks about your Tuesday rather than about your strategy.
- Co-directed a building-materials company
- Built and ran its platform, and Middow's
- Imports, freight and landed cost
- Xero, HubSpot, quoting and compliance
- Paid ads, email, financial modelling
I have ADHD and dyslexia. It is the reason I see the pattern in someone else's operation in an afternoon, and the reason I built a company that runs without me remembering anything.
How it is built
Four rules that do not bend.
The worry is never whether software can do the job. It is what happens when it gets something wrong, and who is holding the keys when it does. These are the answers, and they are the same on every engagement.
- 01
Your accounts, your keys
Everything is built inside your own logins and your own billing. No agency account in the middle, nothing that stops working the day we do.
- 02
Separated per client
Each engagement has its own credentials and its own boundary. There is never one system holding the keys to everybody.
- 03
A human at the gates
Anything that goes to your customer, spends your money, or touches production stops and waits for a person. That person can be yours.
- 04
Logged, or not trusted
Every action an agent takes is written down. If a decision cannot be audited afterwards, it does not get automated in the first place.
Questions
Common questions.
The questions come up on every call, so here they are before you have to ask. Nothing below is a dodge — including the one about money.
Where does our data go? Does it leave Australia?
Depends on the system, and I tell you before we build it, not after. Some tools route through servers overseas — most AI models do — and where that's true, we map exactly which fields leave and design around anything sensitive: customer financials, health information, identity documents. If the honest answer for your business is that something can't leave the country, we build it so it doesn't.
Do we need someone technical?
No. You need someone who knows the business — what a good quote looks like, which jobs are worth chasing, what “finished” actually means. I handle everything technical, including the upkeep when a model changes underneath us. Your person's job is to say when an output looks wrong, and that's a business call, not a coding one.
How is this different from hiring someone?
A hire costs a salary whether the work exists that week or not, and comes with one set of skills. A system is priced once, runs at midnight without penalty rates, and stops costing you the day you stop needing it — no notice period, no leave, no salary review. Hire people for judgement and relationships. Build a system for work that looks the same every time.
What if it doesn't work?
Then we stop — that gets decided before we start, not argued about afterwards. The free audit exists precisely so we both know it's worth building before any money moves. Once something is live, if it genuinely isn't earning its keep, you're not locked into a contract that outlives the problem.
What clients say
Nobody goes back to the spreadsheet.
“The quote that used to take two days goes out the same afternoon. I have not opened the old spreadsheet since March.”
Antilog gets it done.
Book a free audit →“Reminder calls used to eat my mornings. Now they go out themselves and the no-show rate has actually dropped.”
“Order questions that used to sit in my inbox overnight get answered before I've had coffee. I did not have to hire anyone.”
“Container paperwork that took a full afternoon now takes twenty minutes, and nobody has to chase me for it.”
Book the audit
Find out what your manual work actually costs.
Forty-five minutes on a call, then a document with every manual workflow in your business costed in dollars and hours. Free, and yours to keep.
- No retainer before something is live, and no discovery fee
- Fixed price per system before a line is built
- Documented and handed over, so you are never stuck with us